Canada’s Intellectual Property Firm

Branding and French Language Requirements in Québec: 

Understanding the Recognized Trademark Exception through Case Studies

Webinar Replay on Thursday, November 10, 2022

Speakers: Christian Bolduc & Francesca Roy

In this webinar, our speakers discuss the French language requirements in Québec as they apply to product markings, promotion, and advertisement, with practical tips on how to take advantage of the “recognized trademark” exception.


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Bill 96 and its impact on the French-language requirements in Québec

Bill 96, which was adopted on 1 June 2022, introduces important amendments to the charter. This update focuses on the impact of Bill 96 on the changes affecting the language of commerce and business and, more specifically, on the “recognized trademark” exception.

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