This fall, join our Smart & Biggar trademark experts and gain new insights at our popular Canadian Trademarks webinar series. Each webinar provides practical tips and strategies for global brand protection in Canada, with a concise 30-45 minute overview of the topic, followed by an open Q&A.
Webinar #2: Digital Marketing & Advertising: The Legal Side of AI, NFTs, Virtual Influencers and Dark Patterns
Thursday, October 13, 2022 | 12:00 PM - 1:00 PM ET
The world of digital marketing & advertising is fast-paced and always evolving to adopt the latest technology and capitalize on pop culture trends and new media channels. Join us to learn about the legal aspects of these emerging topics and the latest digital tech and media trends that could impact your next marketing & advertising campaign.
Webinar #3: Branding and French Language Requirements in Québec: Understanding the Recognized Trademark Exception through Case Studies
Thursday, November 10, 2022 | 12:00 PM - 1:00 PM ET
In this webinar, our speakers will discuss the French language requirements in Québec as they apply to product markings, promotion, and advertisement, with practical tips on how to take advantage of the “recognized trademark” exception.
Webinar #1: Fast Track your Trademark Applications in Canada: Expediting Canadian Trademark Examination
Recorded on Wednesday, April 20, 2022
Delays at the Canadian Trademarks Office far exceed those of other industrialized countries at the moment. Such delays can negatively impact the rights of applicants. We explore new options available in Canada to reduce the time to registration.
Webinar #2: Trademarks Between Friends: Key Differences in Canadian and U.S. Trademarks Practice
Recorded on Thursday, May 19, 2022
Given the free flow of goods, services, and information between Canada and its largest trading partner, the United States, brand owners and their counsel may assume that trademarks practice north of the border is much the same as it is in the U.S. Not so. When it comes to defending your brand, and enforcing your rights, in Canada, brand owners and their trademark counsel should be aware of certain peculiarities of Canadian trademarks practice, from applications to registrations and enforcement. In this webinar, we will discuss key differences between Canadian and U.S. trademarks practice that often come as a big surprise to brand owners looking to protect their trademarks in the Great White North.
Webinar #3: Canadian Brand Protection, eh?: Enforcing Trademarks in Canada from Oppositions to Litigation
Recorded on Thursday, June 23, 2022
Trademark litigation, oppositions and non-use cancellation proceedings are a necessary part of a brand’s trademark enforcement and protection strategy. And these proceedings have all become increasingly important in Canada. We will explore recent developments 'north of the border' as well as effective strategies and best practices for successful trademark protection in Canada.
Webinar #4: Distinctly Canadian: Unique Aspects of Trademark Prosecution in Canada
Recorded on Thursday, July 14, 2022
In this webinar, our speakers will explore Canada-specific issues that brand owners should keep in mind when looking to protect their trademarks in Canada. For example, use is not required to obtain a Canadian registration and CIPO examiners can reject an application on the basis that the mark lacks distinctiveness. Brand owners should also beware of Prohibited Marks in Canada.
Webinar #5: Brands in the Metaverse: Protecting Trademarks & Copyrights Online, in Digital Media, and Beyond
Recorded on Thursday, September 15, 2022
The Internet has developed into an essential part of virtually every business, from online sales, to software as a service, to online marketing. This has led to a corresponding rise in the type and volume of online IP risks and opportunities. It is critical that businesses have a basic understanding of how to maintain and enforce their IP rights online, and best practices to implement to reduce risk.