Canadian Trademarks: Protection Strategies for Global Brands

Webinar #2: Trademarks Between Friends: Key Differences in Canadian and U.S. Trademarks Practice

Recorded on Thursday, May 19, 2022

Given the free flow of goods, services, and information between Canada and its largest trading partner, the United States, brand owners and their counsel may assume that trademarks practice north of the border is much the same as it is in the U.S. Not so. When it comes to defending your brand, and enforcing your rights, in Canada, brand owners and their trademark counsel should be aware of certain peculiarities of Canadian trademarks practice, from applications to registrations and enforcement. In this webinar, we will discuss key differences between Canadian and U.S. trademarks practice that often come as a big surprise to brand owners looking to protect their trademarks in the Great White North.

Webinar #3: Canadian Brand Protection, eh?: Enforcing Trademarks in Canada from Oppositions to Litigation

Recorded on Thursday, June 23, 2022

Mark Evans & Ekaterina Tsimberis

Trademark litigation, oppositions and non-use cancellation proceedings are a necessary part of a brand’s trademark enforcement and protection strategy. And these proceedings have all become increasingly important in Canada. We will explore recent developments 'north of the border' as well as effective strategies and best practices for successful trademark protection in Canada.

Webinar #4: Distinctly Canadian: Unique Aspects of Trademark Prosecution in Canada

Recorded on Thursday, July 14, 2022

Kwan T. Loh & Tierney GB Deluzio

In this webinar, our speakers explore Canada-specific issues that brand owners should keep in mind when looking to protect their trademarks in Canada. For example, use is not required to obtain a Canadian registration and CIPO examiners can reject an application on the basis that the mark lacks distinctiveness. Brand owners should also beware of Prohibited Marks in Canada.

Webinar #5: Brands in the Metaverse: Protecting Trademarks & Copyrights Online, in Digital Media, and Beyond

Recorded on Thursday, September 15, 2022

Mark Biernacki & Daniel Anthony

The Internet has developed into an essential part of virtually every business, from online sales, to software as a service, to online marketing. This has led to a corresponding rise in the type and volume of online IP risks and opportunities. It is critical that businesses have a basic understanding of how to maintain and enforce their IP rights online, and best practices to implement to reduce risk.

Webinar #6: Digital Marketing & Advertising: The Legal Side of AI, NFTs, Virtual Influencers and Dark Patterns

Recorded on Thursday, October 13, 2022

Alice Tseng & Jamie-Lynn Kraft

The world of digital marketing & advertising is fast-paced and always evolving to adopt the latest technology and capitalize on pop culture trends and new media channels. Join us to learn about the legal aspects of these emerging topics and the latest digital tech and media trends that could impact your next marketing & advertising campaign.

Webinar Replays

Webinar #1: Fast Track your Trademark Applications in Canada: Expediting Canadian Trademark Examination

Recorded on Wednesday, April 20, 2022