Canada’s Intellectual Property Firm

Canadian Brand Protection, eh?:

Enforcing Trademarks in Canada from oppositions to litigation

Webinar Replay on Thursday, June 23, 2022

Speakers: Mark Evans & Ekaterina Tsimberis

Trademark litigation, oppositions and non-use cancellation proceedings are a necessary part of a brand’s trademark enforcement and protection strategy. And these proceedings have all become increasingly important in Canada. We will explore recent developments 'north of the border' as well as effective strategies and best practices for successful trademark protection in Canada.

Related Insights & Articles


PC v. PC: Pampered Chef succeeds once again in Trademark infringement battle

On February 15, 2021, the Federal Court of Appeal issued its decision dismissing an appeal from the Federal Court’s trial decision in Loblaws Inc v Columbia Insurance Company, 2019 FC 961.

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Fast-tracking Canadian Trademark applications 

On May 3, 2021, the Canadian Trademarks Office published two new Practice Notices with respect to Requests for expedited examination and Measures to improve timeliness in examination intended to improve delays in the processing of trademark applications. 

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Key Media - Native Ads (600 × 350 px)

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In May 2022, the Federal Court of Canada ordered a B.C. man’s trademark registration to be expunged for “bad faith” after finding it was filed solely for the purpose of resale. This is the first decision in Canada applying the new bad faith ground for trademark expungement, added to the Trademarks Act in 2019.

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Related Client Cases

Loblaws Inc v
Pampered Chef et al

2021 FCA 29

Successfully represented Pampered Chef et al before the Federal Court of Appeal in having affirmed the trial decision dismissing allegations of trademark infringement brought by Canada’s largest retailer.


Institut National de l’Origine et de la Qualité and Comité interprofessionnel du vin de Champagne v Sugarfina, Inc

Successfully opposed the registration of the trademark CHAMPAGNE BEARS of Sugarfina, Inc, in association with “candies; candy; gummy candies”, on behalf of the Opponents the Comité Interprofessionnel du vin de Champagne and the Institut National de l’Origine et de la Qualité.