Canada’s Intellectual Property Firm

Marketing & Branding in Québec:

Strategically navigating French language requirements and leveraging trademarks

Replay of Webinar on Thursday, October 21st

Speakers: Christian Bolduc & Stéphanie Girard

In this webinar, our speakers provided a practical overview of the French language requirements in Québec focusing on commerce and business, including product markings, promotion, and advertisement, with practical tips to fully take advantage of the “recognized trademark” exception.



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This article provides an overview of some of the changes proposed by Bill 96, notably those related to the language of commerce and business, the handling of complaints by the Office québécois de la langue française (OQLF) and its powers, and the sanctions for violating the French Charter.
 

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