Canada’s Intellectual Property Firm

Critical issues and strategic considerations for Canadian SMEs

Webinar Replay on Thursday, March 21, 2024

Speakers: Elliott Gold, Meika Ellis

This webinar is intended to empower Canadian SMEs and entrepreneurs in choosing, protecting, enforcing and licensing a trademark. Topics will include:

  • How to choose a strong trademark;  
    basics of searching to ensure your trademark is available;
  • The process, timing, and costs for registering trademarks in Canada and abroad;  
  • Recommendations for a powerful and efficient approach to monitoring and enforcing your trademark rights against infringement or counterfeits; and
  • An education program for you and your employees to properly use and monitor your trademarks and avoid common and costly mistakes in your brand management.