Webinar Replay
Critical issues and strategic considerations for Canadian SMEs
Webinar Replay on Thursday, March 21, 2024
Speakers: Elliott Gold, Meika Ellis
This webinar is intended to empower Canadian SMEs and entrepreneurs in choosing, protecting, enforcing and licensing a trademark. Topics will include:
- How to choose a strong trademark;
basics of searching to ensure your trademark is available; - The process, timing, and costs for registering trademarks in Canada and abroad;
- Recommendations for a powerful and efficient approach to monitoring and enforcing your trademark rights against infringement or counterfeits; and
- An education program for you and your employees to properly use and monitor your trademarks and avoid common and costly mistakes in your brand management.