Risks and rewards with AI in marketing & advertising

March 7, 2024 | 12:00 PM - 1:00 PM ET

Speakers: Alice Tseng, Alexandra Johnson Dingee

This webinar helps you understand the important uses and potential risks of AI in marketing. We discuss how Canada's proposed AI law will apply to ongoing marketing activities and how to be prepared.

Please reach out to presenters if you would like to obtain the recording or slides of the webinar.  

Critical issues and strategic considerations for Canadian SMEs 

Thursday, March 21, 2024 | 12:00 PM - 1:00 PM ET

Speakers: Elliott Gold, Meika Ellis

This webinar is intended to empower Canadian SMEs and entrepreneurs in choosing, protecting, enforcing and licensing a trademark. Topics will include:

• How to choose a strong trademark;  
  basics of searching to ensure your trademark is available;
• The process, timing, and costs for registering trademarks in Canada and abroad;  
• Recommendations for a powerful and efficient approach to monitoring and enforcing your trademark rights against infringement or counterfeits; and
• An education program for you and your employees to properly use and monitor your trademarks and avoid common and costly mistakes in your brand management.